Everyone wants to be part of a successful calendar. The program is beneficial to both publisher and male models:
It helps us to distribute calendars in students' hometowns areas that would not normally be easy to reach.
Also, a large number of calendars get rapidly distributed once Fall term begins.
Plus, more are later sold elsewhere through "word of mouth" buzz. To explain, a student in room 1065 of Baker Hall will buy a calendar directly from Mr. June. Then, a different student in room 1067 will see a calendar her friend bought and go to the bookstore to buy copy of her own.